Digital Marketing Course in Faisalabad

Digital Marketing And SEO Course in Faisalabad, Pakistan

Skillers Institute offers Digital Marketing Course in Faisalabad, Pakistan. We’ve done a competitive analysis and prepared our course outline that matches the current needs of the business. Below is our Digital Marketing & SEO course outline that you will like to read. Skillers Institute is proud to have highly experienced faculty in this regard who are working in the Digital Marketing field for years. We’re one of the best digital marketing agencies in Faisalabad. So, if you want digital marketing services, let us know. We’ll prepare the best-suited strategy that will meet your goal and budget.

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Course Outline

Major Sections

  1. SEO (Search Engine Optimization)
  2. SEM (Search Engine Marketing. Advertisement)
  3. SMO (Social Media Optimization)
  4. SMM (Social Media Marketing. Advertisement)
  5. ASO (App Store Optimization)
  6. YouTube SEO
  7. Email Marketing (Hubspot, Mailchimp)

Week 1 

  • Introduction
  • How is this Course Structured?
  • Who is this Course for?
  • What is Search? Why is Search so Important?
  • How many Search Engines are there?
  • How Google Search Works?
  • What is Search Engine Optimization?
  • What are SEO Ranking Factors?
  • On-page Optimization vs. Off-page Optimization
  • Search vs. Social vs. Digital Marketing
  • White Hat vs. Grey Hat vs. Black Hat SEO
  • SEO: Organic SEO vs. SEM
  • How is SEO Profession Different than Development and Design
  • Difference between a Search Engine & an Answer Engine?
  • Google Search Page Structure
  • What makes Google the Best Search Engine?
  • SEO in the broader Digital Marketing Sphere:
  • SEO in the broader Digit
  • What is PESO Model?
  • What is Outbound Marketing?
  • What is Inbound Marketing?
  • Avoid common mistakes that cost beginners a fortune
  • Define your audience and unique selling proposition
  • Perform market research to validate your idea
  • Build a world-class WordPress website in an hour without any coding
  • Write Copy That Sells
  • Build a mailing list of 1000 people in 30 days with email marketing

Week 2

  • Marketing Sphere
  • How does Search play a role in Successful Inbound Marketing?
  • Basics of Creating Content for a Website: What is a Website? How a Website is Structured
  • Difference between Domain and Hosting
  • What is HTML? Why is it Important • Why is it Important?
  • The most Important Page
  • Product & Service Pages – The Money Pages
  • Brand Value and Information
  • Number of Pages
  • Are single page websites good for SEO
  • Hands-on with Essential Tools
  • Advanced SEO: Hands-on with Essential Tools: Bing Webmaster Tools
  • Google Page Speed Insights Tool
  • Google Mobile Friendly Testing Tool
  • AMP Validator
  • Google Lighthouse
  • W3C HTML Validator
  • Analyzing Your SEO with Google Analytics
  • Get found in the search engines with SEO
  • Drive Traffic & Sales with simple “how to” YouTube Video
  • Increase Your Twitter Followers with 10 Strategies
  • Get Your First 1000 Facebook Likes Without Paid Ads
  • Become an authority & drive long term website traffic with Quora
  • Create ads with Google Adwords that make you profits
  • Measure results and track success with Google Analytics

Week 3 

  • Help Google find your Pages
  • Help Google Understand your Pages
  • Help Visitors Use your Pages
  • Official Google Webmaster Guidelines – Quality Guidelines: Content
  • Avoid these Techniques
  • Official Google Webmaster Guidelines – Manual Actions Report
  • Submitting a Reconsideration Request for Penalized Website
  • Official Bing Webmaster Guidelines – Main SEO Factors
  • Official Bing Webmaster Guidelines – Technical SEO
  • Deep Dive – Researching Keywords with Google Trends
  • Deep Dive – Google Suggested Keywords
  • Deep Dive – Keywords from Competitors’ Websites
  • Companies who Have Relations with Google, Rank Higher

Week 4

  • Voice based SEO
  • Search in the Era of Personal Assistants
  • Machine Learning & Artificial Intelligence
  • Different Ways to Earn with SEO
  • How do People Hire SEO Professionals?
  • How to Price your SEO Services?
  • What not to do when Sending a CV to any Company
  • Top SEO & Marketing news to Follow
  • Top SEO Experts to Follow

Week 5

  • Introduction to Keywords
  • Types of Keywords
  • What is Keyword Research?
  • Google Ads Account for Keyword Planner Tool
  • Understanding Google Ads Keyword Planner Tool1
  • How to Research Keywords with Free Google Ads Keyword Planner?
  • Organize your Keyword Research
    • Link your Keyword Research with your Business Goals
  • Clean up your Data from Duplicates
  • Understand the Commercialism of the Keywords
  • Shortlist the right Keywords into Groups?
  • Try not to Overlap the Keywords
  • Keyword Research with some other Free and Paid Tools
  • Keyword Research Case Study 1
  • Keyword Research Case Study 2
  • Keyword Research Case Study 3

Week 6

  • How Important is On-page Optimization?
  • What are HTML Meta Tags?
  • Getting started with On-page Optimization in SEO What is Included in Onpage Optimization?
  • Page-Level Factors: Keywords in HTML Meta Tags
  • Importance of Language in Content
  • Optimizing Content with Keywords & Synonyms
  • Length of the Content
  • Content Headings (H1-H6)
  • LSI Keywords in Content
  • Website Structure & its Importance
  • SEO/Human Friendly URLs
  • HTML Sitemaps
  • XML Sitemaps
  • Internal Linking
    • Website UpTime & Security
  • Too Many Links to Other Websites Breadcrumb Navigation
  • SITE-LEVEL Factors: Robots.txt
  • Content Recency and Frequency
  • Blog – The Value Pages
  • Ebooks, Guides, Tools
  • SEO Onpage Optimization Content Optimization Fixing Content Duplication with 301 Redirects

Week 7

  • On-page Optimization Avoiding Content Duplication with Canonical Tag
  • On-page Optimization Controlling Indexing with Robots.txt File
  • What are SEO Domain Factors?
  • Difference between TLD, Domain and Sub-Domain
  • Local or Country TLD Extension
  • Keywords in the Domain
  • Age of the Domain, Ownership and History
  • What are the Advanced On-page Optimization Factors
  • Better Website Layout & User Experience
  • Broken URLs and How to fix theme
  • Page Loading Speed
  • Mobile Friendly Websites
  • AMP for Websites
  • What are Rich Snippets or Structured Data?
  • Testing Structured Data Markup or Rich Snippets
  • Rich Snippets: Business or Company
  • Rich Snippets: Recipev
  • Rich Snippets: Reviews
  • Social SEO – Facebook Meta Tags
  • Social SEO – Twitter Meta Tags
  • Secure your Site with HTTPS
Week 8
  • Importance of Images
  • Image SEO: ALT Tags for Images
  • Descriptive Titles, Captions, & Text for images
  • Image File Name & URLs
  • Relevancy & Quality of the Images
  • Image SEO: Optimize Placement
  • Optimize Images for speed & Responsiveness
  • Use an Image Sitemap.

Week 9

  • What is OffPage Optimization or Link Building?
  • Different Types of Backlinks
  • Elements of a Backlink
  • What are NoFollow Links?
  • Off Page Optimization or Link Building: Characteristics of Linking Domain
  • Characteristics of Linking Page
  • Diversity of Link Types
  • Characteristics of Backlinks
  • Link Building Techniques
  • How to get Links Naturally?
  • Content Curation & Link Building
  • Get Links by Offering Free Content
  • Do Paid Links Work in the Long Run?
  • Can Links Shared on Social Media be considered Backlinks?
  • Avoid Black Hat Link Building Techniques

Week 10

  • What is a Website Audit?
  • How to Audit a Website for SEO?
  • Understanding SEO Quake Chrome Extension – PART 1
  • Understanding SEO Quake Chrome Extension – PART 2
  • Creating a Basic Audit Report for Initial Review
  • Deep Dive – Advanced Google Search Operators
  • Deep Dive – What are Search Operators?
  • Deep Dive – Important Search Operators
  • Live Audit of Website 1
  • Live Audit of Website 2
Week 11
  • Video SEO – What is Video SEO? How is it different from Traditional SEO?
  • Video SEO – What makes YouTube the 2nd biggest Search Engine
  • Different Methods to Create Video Content
  • Types of Search Queries that show Video as a result in Google
  • Video SEO – Keywords Research for Videos
  • Video SEO – Main Video SEO Ranking Factors
  • Video SEO – How to use Video to Outrank your Competition?
  • Videos on Social Media vs. Videos on YouTube
  • Best Practices for Video SEO by Google
  • What is the difference between Multiregional and Multilingual Websites
  • Managing Multilingual Versions of your Website
  • Targeting Site Content to a Specific Country
  • Local SEO – What is Local SEO?
  • Local SEO – What are Google Maps?
  • Local SEO – Signup for Google My Business
  • Local SEO – Getting around Google My Business
  • Local SEO – Local SEO Ranking Signals
  • Local SEO – Negative Local SEO Factors

Week 12

  • What is SEO Project Management?
  • SEO for Clients vs. SEO for your Own Website
  • What steps are included in SEO Project Management?
  • Step 1 – Create a List of Relevant Keywords
  • Step 2 – Map Out Focus Keywords for Specific Pages
  • Step 3 – SEO Optimize each Page with Keywords
  • Step 4 – Create a Blog for Long Tail Keywords
  • Step 5 – Create a Link Building Plan
  • Step 6 – Stay Current – Content to Outmatch the Competition
  • Step 7 – Keep Track of Your Rankings & Progress
  • Step 8 – SEO Reporting & Client Communication
  • Step 9 – Keep Monitoring Your Competitors
  • Step 10 Think of New Ideas to Keep Your Content Up-to-Date
  • Mobile SEO – Structure of Android and Apple App Stores
  • Mobile SEO – App Store Policies
  • Keyword Research
  • App Title
  • App Icon
  • App Screenshots
  • App Description
  • Preview Video
  • Ratings & Reviews
  • Retention
  • Competitive Analysis
  • Popular tools for ASO
  • Tips & Tricks

Digital Marketing & SEO

20,000 Pkr, 12 Weeks

  • Monday-Friday
  • Class Duration: 2 hrs
  • Timing: To be decided
  • Practice on real projects


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